Our timeline

Launch with private investors including Anita & Gordon Roddick from The Body Shop.

Pioneers. We introduce the concept of responsible travel - better holidays, better for communities, better for nature.

All of our holidays are carefully screened for responsible travel.

Offered one of the first carbon offset schemes in tourism.

Launched the world's first Responsible Tourism Awards

Successfully campaigned to persuade Thomson Holidays, Thomas Cook and MyTravel to publish policies for responsible tourism.

Justin joined speakers including the founders of The Big Issue and Innocent Drinks to give a talk at the British Library on being an 'Ethical entreprenuer'.

Justin named one of The Times 50 most influential people in travel.

Our Responsible Tourism Awards Attract nearly 2000 entries – Michael Palin says ‘the Awards are one of the most important ways we can learn to travel better’.

Became one of the first travel organisations to remove CO₂ offsetting, sparking a debate on carbon reduction with press in the Guardian, Independent and NY Times.

Donated 15% of profits to charity between 2006 and 2012, on average.

Removed orphanage volunteering holidays from the site following concerns, sparking a conversation and coverage in The Telegraph.

Launched the first of many honest and easy-to-read 2 minute guides to popular locations and activities.

Launched say NO to orca circuses campaign with the World Cetacean Alliance to stop whales and dolphins being kept in captivity.

Launched our guide to accessible travel.

Celebrated sending 1,000 disadvantaged children on day trips with our Trip for a Trip scheme.

Said no to zoos by dropping them from all our holidays.

We release Crowded out: our first documentary about overtourism and its impacts on travellers and local communities.

Increased our travel guide offering to 600, including guides as diverse as The Stans, Croatia cruising, Snow leopards and Women entrepreneurs.

Launched The Fork in the Road: A Manifesto for the Future of Tourism with the first chapter announcing a plan for the Green Flying Duty.

Started publishing CO₂ information and advice on every holiday page.

We’ve always believed our holidays are more enjoyable because they do good - our customers agree!

We commission a ground breaking study to examine the carbon footprint of four of our holidays, and call for carbon labelling in tourism.

Our founder, Justin, helps make the case for the UK Government’s Jet Zero Council (decarbonising aviation) launched by the Prime Minister.

Justin launches Get Nature Positive – a nature handbook for the tourism industry and four other sectors at COP26.

Justin starts writing a column in The i on ethical issues in tourism – the only one in the UK national press.

Celebrated milestone of 5,000 disadvantaged children provided with day trips via our Trip for a Trip scheme.

£200m of holiday bookings made since 2001. Not bad, given the tourism industry told us nobody was interested in responsible travel.